Heller
Diamond Member
http://blogs.mercurynews.com/aei/200...me_falcon.html
About damn time.
Here's a trade secret that Microsoft is unlikely to publicly acknowledge.
Sony's cutting the price on the PlayStation 3. How will Microsoft react? We'll find out soon. But a key part of the strategy is going to be a project code-named Falcon.
Falcon is the name for the latest internal electronics in the Xbox 360. It will have an IBM microprocessor and an AMD/ATI graphics chip that are manufactured in a 65-nanometer production process. These are cost-reduced chips that do the same thing as their 90-nanometer predecessors, but they're smaller.
Microsoft is in the process of qualifying the new Falcon chips and motherboard this summer. I expect it will launch Xbox 360s with the new Falcon innards this fall. That is why the company has been able to say that it has solved its manufacturing quality problems. Microsoft is likely to spend a little more money on heat sinks to make sure that the overheating problem doesn't resurface with Falcon.
The good thing about the smaller chips is that they will likely be easier to make in mass quantities and they shouldn't fail as often. Quality should automatically go up. That's what folks said about the 90-nanometer generation. But the 65-nanometer production process is a known quantity at this point at places such as IBM for sure and possibly at other suppliers such as Taiwan Semiconductor Manufacturing Co. So rather than fix the problems with the 90-nanometer machine, Microsoft has the easier problem now of getting a 65-nanometer machine to work right. I suspect that is why Robbie Bach, president of the Entertainment & Devices group, said on Thursday on a conference call with analysts that the company has "its hands around it at the engineering level."
About damn time.