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Forging for formats
Microsoft has been marshalling to gain widespread device support for Windows Media formats. The strategy, in part, is a way of spurring consumer adoption in the face of content provider resistance, say analysts. The software titan estimates that 30 million devices will support Windows Media file formats by the end of the year.
"Microsoft's strategy is to get format ubiquity because once they're the most popular format, customers will demand that format," Rosoff said. "Then content companies, producers and distributors will have to buy the Windows tools necessary to create it."
just what we need...
More importantly, the way Pioneer will support new Corona audio and video codecs could be crucial to another part of Microsoft's strategy, particularly if more device manufacturers follow along. Pioneer will be using Microsoft's digital-rights management (DRM) built into Windows Media 9 file formats to prevent illegal copying of downloaded audio and video content.
Forging for formats
Microsoft has been marshalling to gain widespread device support for Windows Media formats. The strategy, in part, is a way of spurring consumer adoption in the face of content provider resistance, say analysts. The software titan estimates that 30 million devices will support Windows Media file formats by the end of the year.
"Microsoft's strategy is to get format ubiquity because once they're the most popular format, customers will demand that format," Rosoff said. "Then content companies, producers and distributors will have to buy the Windows tools necessary to create it."
just what we need...
More importantly, the way Pioneer will support new Corona audio and video codecs could be crucial to another part of Microsoft's strategy, particularly if more device manufacturers follow along. Pioneer will be using Microsoft's digital-rights management (DRM) built into Windows Media 9 file formats to prevent illegal copying of downloaded audio and video content.
seriously..
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