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Microsoft quietly removes ability to purchase movies and TV shows on Xbox and the Microsoft Store
Previously purchased content on Windows and Xbox devices will still be available, though.The change came about abruptly earlier this week, with a FAQ update on both the Xbox and Windows pages confirming that as of 18th July, "Microsoft has stopped selling new movie and TV content".
"Existing customers can continue to access their previously purchased content on Windows and Xbox devices," the FAQ explains, "[and] players can continue to play personal videos on Xbox devices. Windows customers can continue to have access to playback and the download functionality."
As PC Gamer points out, this isn't unique to Microsoft - in fact, both Apple and Google have effectively done the same thing, only earlier

Microsoft quietly removes ability to purchase movies and TV shows on Xbox and the Microsoft Store
Microsoft is no longer selling or renting movies and TV shows.

A comment speculates that this could be a result of blackmail by spotify that Microsoft should not have a competing first party service on the platform