As President and CEO of the Buffer Partnership, Bruce Buffer actively seeks out new and existing products and services that may represent viable prospects for promotional licenses of Michael Buffer's valuable properties. Bruce also diligently coordinates with and oversees a continent-wide investigative and legal enforcement program which vigorously ferrets out and prosecutes infringements and other unauthorized uses of Michael Buffer's intellectual property sales and licenses of "LGRTR®" related licensed product, including toys, games, novelties, films, CDs and other entertainment product, coupled with performance, sponsorship and commercial licenses related to advertising or point -of-purchase support of products and services or on-site promotion of sporting and entertainment events, which have yielded well over $125,000,000 in retail sales worldwide since 1999.