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Mercedes planning a pickup truck

SandEagle

SandEagle

Lifer
http://www.forbes.com/sites/neilwinton/2015/03/27/mercedes-benz-plans-pickup-truck/

Mercedespickup.jpg


who would want to even take it offroading or load anything into it?! i predict failure.
 
Pointless IMO. The target audience who A) can afford a MB, B) wants a MB, C) wants a truck, and D) would rather buy this than an F-650 or something (since all of their other vehicles are luxurious and they want one rugged, "manly" vehicle) is so tiny that this just doesn't make any sense.

I guess if they're just taking a current model SUV and chopping the back end off to make a small bed it won't cost them much in development and production anyway, but I can't imagine there's a large enough market for this vehicle to make sense.
 
SandEagle said:
i was referring to cost. would you take a MERCEDES offroading?
Click to expand...

As noted above, and below you, Mercedes actually has extensive experience building heavy trucks for severe duty. Freightliner has utilized Mercedes engines for years, not to mention Mercedes own line of Severe Duty trucks across the pond. Heck, they build the UNIMOG, arguably one of the most capable of-the-shelf off-roading trucks to have ever been manufactured.

If Mercedes wanted to, they absolutely could build a capable off-roading truck, they have the expertise to do it. Of course they will more likely build a luxury truck, like the old Lincoln Blackwood, which of course will not (and was never designed to) see off-road use.
 
CurseTheSky said:
Pointless IMO. The target audience who A) can afford a MB, B) wants a MB, C) wants a truck, and D) would rather buy this than an F-650 or something (since all of their other vehicles are luxurious and they want one rugged, "manly" vehicle) is so tiny that this just doesn't make any sense.

I guess if they're just taking a current model SUV and chopping the back end off to make a small bed it won't cost them much in development and production anyway, but I can't imagine there's a large enough market for this vehicle to make sense.
Click to expand...

Mercedes should just make some of their Unimog models available for the US market. The whole "manly lifted truck" crowd would be all over that.
 
I need one of these. Because I own a house and... well, I sometimes need to pick stuff up. Oh, and I'm a man. Yeah.

Where's that fucker with the southern drawl in the truck commercials dammit? :colbert:
 
CurseTheSky said:
Pointless IMO. The target audience who A) can afford a MB, B) wants a MB, C) wants a truck, and D) would rather buy this than an F-650 or something (since all of their other vehicles are luxurious and they want one rugged, "manly" vehicle) is so tiny that this just doesn't make any sense.

I guess if they're just taking a current model SUV and chopping the back end off to make a small bed it won't cost them much in development and production anyway, but I can't imagine there's a large enough market for this vehicle to make sense.
Click to expand...

Mercedes trucks are common outside North America. This just represents a new truck class for them, and it's not even going to be available in North America anyways.
 
Bet that thing will sell like a VW minivan !!



And by that, I mean .. nobody will buy it.
 
Looks lame in that pic. Plus being MB it would cost a fortune while requiring ridiculously expensive maintenance or repairs (because European!), so, no.

If I wanted a pickup truck I'd get a domestic, and an older used one that I wouldn't care about scratching the bed with cargo.
 
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