In exposing the media for what it really is - a tool of the establishment to maintain the status quo, it is vital to peel back the onion and expose them for the frauds that they are.
Showing the tools they use to create their establishment-maintaining bilge is an excellent way on a higher level to show people how they are being manipulated. But on a more visceral level, there are other things we should be doing to expose the Stenography Class for what it is.
The "buddy system" between the media and the politicians. The media helped greatly in getting George W elected. They were the ones, not the public, who saw him as a guy they wanted to have a beer with. They, the millionaire pundit boys club, especially those established by Jack Welch, looked their noses down on the "the trailer trash Clintons"'; did not want to associate with geeks like Gore.
It used to be, the free and independent media, the press, is our protection for democracy. With an independent press corps we have people who represent us against the elected officials. Now, we have a problem. Our media corps, perhaps due to their personal desire to be a part of the plutocracy, part of the fraternity of the rich and powerful, no longer protect democracy.
Exposing the tools. Exposing the salaries. Exposing the connections and influences. Exposing the corporations who own the media and their monetary influence in the policies which get implemented. These are just some of the things we need to do more of in order to build the irrefutable case with the viewing public that the mainstream media is simply not trustworthy. Those bringing them the "news" have a very deep interest in keeping things just the way they are. And that desire almost necessarily means they are not and never will get the truth from these media outlets and the bobble heads who report for them.