McDonald's sales down 4% YoY in the US

[borosp1]

Um.... NOT. Delicious and healthy. Dunno what world you are living in. Go eat a grilled chicken salad from McDonalds and then get back to us.

I think you don't understand consumer preference and McDonald's business model. McDonald's does not sell enough salads to make any dent in there total revenue (<1% of sales in salads). The majority of consumers who go to McDonald's do not look to purchase a salad and that's why McDonald's eliminated 4-5 salad choices to 1. Mcdonalds business model is too sell Hamburgers at various price points. The issue now is consumer perception of the product is that its low quality, high priced (compared to competitors), and unhealthy.

The American consumer is not willing to pay $5+ for a premium hamburger from McDonald's because the perception from the buying public is there not getting a good value for the price there paying for the final product compared to a there competitor.

 

[nickbits]

I really like big macs, chicken mcnuggets, their shakes and breakfast items but I haven't been there in years. I only eat fast food 1-2 times a year and when I do, it's usually taco bell.

 

[Oyeve]

the new white meat mcnuggets suck ballz. give me the unknown chicken parts dark meat nuggets any day.

oh and their old apple pies too.

Amen brother (or sister). Since they went chicken in them nuggets, they suck.

 

[Herr Kutz]

dam, i didn't catch it but they did make them smaller. and i miss the old salads with the chili, plus the chicken and bacon thing they had going.

The Baja salads were amazing, and if you got the large it was legitimately enough to fill you up. Of course they discontinued it.

And a few summers back they had this strawberry and blueberry seasonal salad with some really good dressing. I tried their new fruit seasonal salad like last summer or maybe it was the one before and that's when I wrote off their salads altogether. Small and bland but still just as expensive.

 

[IGBT]

fat food goobers are finally realizing they have been eating cattle chum all these years.