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McDonalds going for "high class" look

guyver01

guyver01

Lifer
Adding a side order of McClass

Big Macs and Quarter Pounders, beginning today, may be consumed in a more cultured atmosphere.

Carmel's newly renovated McDonald's, at Carmel Drive and Keystone Avenue, will reopen at 5 a.m. offering an ambiance that includes bookshelves full of novels, wood-grain tables and greenery.

"It's like a library," said Deb Rhoden, a Carmel resident who is an operations manager for McDonald's Corp. "Atmosphere has become extremely important. People will see that in more and more McDonald's these days."

 
All the "classy looks" in the world won't help the fact that their food is horrid (minus the fries...they rock).
 


<< what a stupid article! not one picture? and are the talking about Carmel,CA? or what? >>



well..considering the link is http://www.indystar.com/ and the site itself says Indianapolis Star... i'd assume they mean Carmel Indiana 😉
but that's just me 😀
 
I always laugh when they call their establishments "restaurants". Over here in the UK, McDonalds isn't exactly what springs to mind when someone uses that word.
 
restraunt doesent come to mind when mcdonalds is mentioned in the US... well.. in the northern half anyways....

EDIT: And Hawaii!
 
My local burger-king is billed as the fanciest burger-king ever... Its got fountaints, and greek architecture, and some other kew stuff... i'll take a pic if im over by there later today
 


<< All the "classy looks" in the world won't help the fact that their food is horrid (minus the fries...they rock). >>

 
Eat Subway.

12" Italian BMT with added roast beef on country wheat
Cheddar cheese, onions
Salt/Pepper/Oil/Vinegar

Mmmmmm...

🙂

Viper GTS
 
What the heck? I think it's against the Fast Food Principle to make a 'high class McDonalds.' I wouldn't step foot in it.

If I want bookshelves and wood-grain tables I'll go to Starbucks and Barnes and Knoble, thank you very much.

--Sarah
 


<< My local burger-king is billed as the fanciest burger-king ever... Its got fountaints, and greek architecture, and some other kew stuff... i'll take a pic if im over by there later today >>



cool! Our taco bell is the largest in the world, its a converted movie theater. We think our local burger king is as well, its three stories in all, but we cant confirm it from burger king.
 
This reminds me of the time when McDonalds sued the head of Clan McDonald (of Scotland). He established a hi-end restaurant to his castle called... McDonalds. He said that the name has been with his clan for about 1000 years and he had every right to use his name. And it's not like people are going to confuse his restaurant with the "other" McDonalds. And if they did, would it harm McD (the company). McDonalds also sued restaurant called McNuggets in UK. They said it's name is too similar with McD.
 
Originally, the Big Mac was built with 6 (!) Beef patties. It was later toned down to two, as consumer research showed the public thought six was just "too beefy"
 


<< What the heck? I think it's against the Fast Food Principle to make a 'high class McDonalds.' I wouldn't step foot in it.

If I want bookshelves and wood-grain tables I'll go to Starbucks and Barnes and Knoble, thank you very much.

--Sarah >>




Yes, I like to go to Barnes and Noble(😉) too, just to read...not that I buy anything....

Ever...

😀
 
Haha it 'looks like a library'. I'll be sure to head over for some cultural stimulation and higher learning.
 
<< Originally, the Big Mac was built with 6 (!) Beef patties. >>

Just to clear that up: The first Big Mac was developed in a McDonald's less than 2 miles from my house. It was a nearly identical copy of a burger sold by Big Boy restaurants (at least around here). Two patties on a three-layer bun, all the toppings, special sauce. They ended up test marketing it in the Uniontown, PA McDonalds and then rolled it out to all the franchises. It always had 2 beef patties.
 


<< Now if only they would improve the McFood... >>


yeah, no matter what they do to the store, you won't get me in there unless they happen to be handing out whoppers.
 


<< Just to clear that up: The first Big Mac was developed in a McDonald's less than 2 miles from my house >>



Dude..... it was a joke.
"just too beefy"...sheesh
 


<< This reminds me of the time when McDonalds sued the head of Clan McDonald (of Scotland). He established a hi-end restaurant to his castle called... McDonalds. He said that the name has been with his clan for about 1000 years and he had every right to use his name. And it's not like people are going to confuse his restaurant with the "other" McDonalds. And if they did, would it harm McD (the company). McDonalds also sued restaurant called McNuggets in UK. They said it's name is too similar with McD. >>



They sued Comfort Inn when they were introducing what is now called Sleep Inn. It's their budget class of hotels. It was originally going to be called McSleep Inn, but McD's put a stop to that. I read the WestLaw case a couple years back.
 
I don't think that this will bring as much class to mcd's than it will take class away from libraries and the such.

For example, kids in the area go to that mcdonalds, and then they go to the library and say: "Hey this place looks like McDonalds!"
 
Why does McDonalds keep trying to change stuff? If they would stop spending millions of dollars developing new slogans every few months, and new burgers using the same basic ingredients, they'd still make money hand over fist. I'd still be eating at McDonalds if their slogan was still "Food, Folks, & Fun" and if I never heard of the Arch Deluxe or the Big N' Tasty. And I have a feeling I'm not alone.

ph

 
what happens if someone spills a bunch of food over a book? sad. or a little kid starts drawing on the pages? I see McDonalds as a kid's place, not some upscale restaraunt.

next, they'll charge $7.95 for their Big Mac with fries and a drink.
 
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