Take Mr.Bill's advice. It will be a waste of your time. Fry's won't even honor their ad. They always blame the newspapers for the errors and Fry's seems to have alot of similar errors. Other stores won't match because the image of HalfLife is beneath the Max Payne heading. Their sku is likely for HalfLife too. I wouldn't even waste a phone call to verify the sku.
This instance is not anything similar to the CC offering which was an unequivocal offer (a solicitation for offers to you atty types).
...russ
oh... and even if you still want to try to fight for this "deal," be forwarned that the ad price is only valid through today (Thurs) 8/30