Marketing research 101: know your audience, or, why is AOL of all people advertising on ATOT?

[glenn1]

Maybe it's just me, but does it not seem a bit odd that America Online has purchased a banner ad on top of the ATOT page? This isn't exactly AOL friendly territory after all. Heck, folks with AOL as their ISP aren't even allowed to join the forum. Seems like the target audience here would be larger for feminine hygiene products than it would be for AOL, or am i missing something?

BTW, mods, i'm not complaining and i have no problem with Anandtech taking AOL's advertising money, i just thought their choice in advertising venues was quite, ummm... interesting.

 

[PsychoAndy]

*shrugs* guess somone got the "key" demo mixed up with the "any" key....

-PAB

 

[kamiam]

what do you expect...your talking about AOL

 

[UberDave]

i don't see any AOL advertising

 

[Zim Hosein]

Originally posted by: UberDave
i don't see any AOL advertising

As a fellow subscriber, I like

As for the original question by glenn1, how did Pontiac get the A$$tec into production? Someone isn't paying attention over at their corporate offices.

 

[Viper GTS]

AOL is not paying for their ad to be put on AT.

They are paying for their ad to be placed by an ad vendor, who AnandTech uses.

Thus AOL probably has little to no clue where their banner goes on a daily basis, just that it's out there.

Viper GTS

 

[bmacd]

Originally posted by: Viper GTS
AOL is not paying for their ad to be put on AT.

They are paying for their ad to be placed by an ad vendor, who AnandTech uses.

Thus AOL probably has little to no clue where their banner goes on a daily basis, just that it's out there.

Viper GTS

yup

-=bmacd=-

 

[FSUpaintball]

Dude, we just had someone start a topic about finding a "Great new free OS named Linux!"


Maybe they DO know their audience!

 

[ElFenix]

Originally posted by: FSUpaintball
Dude, we just had someone start a topic about finding a "Great new free OS named Linux!"


Maybe they DO know their audience!

lunix pwns j00!

 

[Gooberlx2]

I'm sure that Viper GTS is right about the ad-service. But if AOL had decided advertise directly on Atech I'd say that know something I don't about the Atech members. I'm sure the AOL/Time Warner/Disney empire is quite able to do their market research...and in anycase it's chump change to them even if they screw up.

 

[ElFenix]

i see dell ads on at a lot.

of course considering how many dells PAB has bought that almost makes sense. i wonder how much money they've lost on him.

 

[Kadarin]

Originally posted by: glenn1
Heck, folks with AOL as their ISP aren't even allowed to join the forum.

Why would AOL want to advertise to people who already had their service?

 

[Lithium381]

AOL is suck, 1025 free hours huh? well, if i'm on for 45 days straight or so........i remember the good ol' days when it was 30 free hours for a month.....back when they didn't gear their service for teenagers....mostly female....gah

 

[PsychoAndy]

Originally posted by: ElFenix
i see dell ads on at a lot.

of course considering how many dells PAB has bought that almost makes sense. i wonder how much money they've lost on him.

About $35,000 this year.

-PAB

 

[yakko]

Banners?

 

[StattlichPassat]

Originally posted by: UberDave
i don't see any AOL advertising

Neither do I! But seriously, glenn1, that's an interesting observation. I think the banner ad agencies need to customize the code for their web clients.