Marketing genius or clueless consumers?

paulxcook

Diamond Member
May 1, 2005
4,277
1
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Oh c'mon. Diet water? People aren't going to buy diet water unless it's just cheaper than other water.
 

spidey07

No Lifer
Aug 4, 2000
65,469
5
76
Seems like marketing genius to me.

With all the new "waters" out it was only a matter of time before the diet water came out. It could contain mild stimulents just like "fruit or vitamin water (which tastes like crap) are all the rage.
 

spidey07

No Lifer
Aug 4, 2000
65,469
5
76
Originally posted by: paulxcook
Oh c'mon. Diet water? People aren't going to buy diet water unless it's just cheaper than other water.

Quite the contrary. It will be more expensive, that means it's better than just regular water.

You're selling a premium water, it demands a premium price.
 
S

SlitheryDee

If marketing is that easy then there's definitely nothing genius going on there. I think that some marketing is so incredibly stupid that it seems like genius at times though
 

Jeff7

Lifer
Jan 4, 2001
41,596
20
81
What does all the other writing say? That could be helpful in making it sell.

"Helps you lose weight!"
Which is sort of true - drink more water, it fills your stomach, so you aren't quite as likely to stuff it full of calorie-laden food.
Given some of the utterly stupid things people will pay money for, I think this stuff could sell. It's smart marketing to a stupid customer base.
 
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SlitheryDee

How many people do you think would buy an "Exercise push mower with increased aerobic resistance"?

I have a push mower with 4 flat tires I'd like to sell....
 

Xstatic1

Diamond Member
Sep 20, 2006
8,982
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it's BOTH marketing genius & clueless consumers. marketing gurus know all they have to do is capitalize on the naive.
 

compnovice

Diamond Member
Jun 18, 2005
3,192
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It would be a big hit in the US, they just have to show a pretty girl exercising and drinking it...
 

NiteWulf

Golden Member
Jan 3, 2003
1,112
1
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Thousands of gallons of diet water are being sold in the US every day. Propel, Vitamin Water, etc.
 

Bateluer

Lifer
Jun 23, 2001
27,730
8
0
Originally posted by: NiteWulf
Thousands of gallons of diet water are being sold in the US every day. Propel, Vitamin Water, etc.

Those brands actually do put vitamins and such into their product. Whether or not its of any nutritional value is up for debate. I stay with plain bottled water myself, my tap water tastes terrible even when filtered through a Brita/Pur filter.
 

spidey07

No Lifer
Aug 4, 2000
65,469
5
76
Originally posted by: Bateluer
Originally posted by: NiteWulf
Thousands of gallons of diet water are being sold in the US every day. Propel, Vitamin Water, etc.

Those brands actually do put vitamins and such into their product. Whether or not its of any nutritional value is up for debate. I stay with plain bottled water myself, my tap water tastes terrible even when filtered through a Brita/Pur filter.

So get yourself a home RO unit for 100 bucks. Exact same thing as your bottled water. Pays for itself within months.
 

Xstatic1

Diamond Member
Sep 20, 2006
8,982
50
86
Originally posted by: compnovice
It would be a big hit in the US, they just have to show a pretty girl exercising and drinking it...

ding ding ding...the man wins a prize!!!

the commercial should be a group of girls of different nationalities with not an ounce of fat wearing lycra/spandex sports bras (so their abs are showing) while they're working out, and each reaches for this drink after their work-out.
 

sdifox

No Lifer
Sep 30, 2005
100,532
17,971
126
It's got some enzyme (closest translation I can figure out is leaf enzyme). At least according to the words I can figure out on the bottle.
 

sandorski

No Lifer
Oct 10, 1999
70,794
6,352
126
Originally posted by: sdifox
It's got some enzyme (closest translation I can figure out is leaf enzyme). At least according to the words I can figure out on the bottle.

Ya, I suspect there's something in the water to burn calories(raise metabolism) or something. If it's from China, it might be Dysentry(sp) or something similar!!! :D:D