Grooveriding
Diamond Member
- Dec 25, 2008
- 9,147
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JHH sure is loving it with his F458 Italia, after all pushing 294mm^2 die chips on 256-bit memory bus as "high-end" in the $400-500 segment with just 30-35% faster performance than the previous flagship is quite a marketing accomplishment after 484mm^2 GTX8800GTX, 576mm^2 GTX280, and 520-530mm^2 GTX480/580 gave us 50-75% performance increases on massive dies.....
GTX260 216/275/HD4890 users also had to wait quite a while before they saw a favourable upgrade path in the upper mid-range segment. I have a feeling HD6950/6970/GTX570 owners will be waiting another 12 months. HD7870 isn't exactly setting the world on fire for $330.
It is pretty messed up. I don't think the 680 would have ever been a 660 mid-range, it's too fast for that. It's really hard to gauge what the deal was. It's slower over the 7970 than the 480 was to the 5870. It's really not that impressive a card apart from the efficiency standpoint, which is not really something I think people buying the $500 halo card give a crap about to begin with - and the fact that it is the fastest card available which allows it to command a premium price. The efficiency bullet point is the 'uber nvidia marketing' this time out. Used to pass off a dismal flagship performance increase as something special
I don't think a large 500mm2 Kepler die with real dp and compute power will actually give 66% more gaming performance over 680, more like 30-35%. There is a real possibility the 680 was intended to be their fastest card this time out. As well as a possibility that it was supposed to be a 670 with a larger kepler with the compute overhead as the 680. I don't think we'll ever really know.
It's a given GPU boost and locked down voltage are going to be in the 670 and 660, possibly lower models as well. So whenever GTX780/GK110 rolls around I want to know if it will be the same deal on that card, which will suck just as bad as it does on the 680. What I do see is the 660 being a pretty crap card performance wise, slower than a 580 - again just with amazing power consumption for where it slots in. I'd be willing to bet cards like the 7850 with voltage control and huge OC potential, as well as the 7870 with a price cut are going to crush the 660ti hard.
Mid-range cards have always been popular to volt and/or OC to get closer to flaghsip performance. GPU boost/lack of voltage control is going to take that out of the equation for end users and AIBs. The flexibility and potential in Pitcairn could give AMD the midrange easily if they price their cards right.
The only way I see out of having a crappy mid-range lineup this time out for nvidia, is imo, releasing GK110 as GTX 685 and pushing the whole lineup down a notch. Making the 680 a 670 priced card and the 670 a 660 priced card and the 660 a 650 etc.
I really don't see that happening though. GK110 as GTX780/refresh to 680 makes too much sense with the easy 30% perf increase it should deliver and possibly more. Plus 28nm supply availability/process quality is probably in a state where it is too much of a PITA to try cranking out GK110 in any sustainable quantity as yet
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