your whole arguement is spent talking about how apple is so expensive
I have no problem with paying premiums, so long as I receive a premium product and/or service. But with Apple, you pay a premium and get nothing to show for it.
Take AppleCare, for instance. You really don't get much; you get the same awful warranty for 3 years instead of 1. But compare that to HP, Dell, and Lenovo's offerings and you'll find that Apple's is sub-par. If you spend around the same amount of money as AppleCare costs on one of the other brands, you'll get accidental damage coverage and on-site, same day or next day service (depending on how much you pay, the brand, etc).
Serviceability is another major issue with Apple. Suppose you're relying on your laptop, whether you're a student or a business. Out of nowhere, your hard drive dies. You have backups, but you also have to make a presentation tomorrow. You go to the computer parts store, buy a new hard drive, throw it in, restore your backup, and you're good to go. Now, according to Apple's extremely conservative warranty terms, you've voided the warranty on the entire laptop. HP, Dell, and Lenovo fully support you in servicing your own laptop. I've even had them send me parts to replace myself! Dell sent me an entire motherboard, HP sent me an LCD, and I've never had to service one of my ThinkPads (on-site service). For obvious reasons, the factory warranty doesn't cover the new part; that's it. If down the road your GPU burns out (for example), it's still covered under warranty. With Apple, you're screwed waiting for a "genius" to get to you, only to tell you that you'll need to leave your laptop in their store for up to week.
And it's funny that you mention the MacBook Air and Asus Zenbook as being equally priced. Well, let's do a quick comparison: The Zenbook has a 13" 1600x900 screen, 4 gb ram, 128 SSD, and a 1.7 ghz i5. The MacBook Air, to match the 13" screen, has the same specs, except a 1.8 ghz i5. So for 0.1 ghz faster and an inferior warranty, you pay $200 *more* for the Air. Or, if you want to compare dollar for dollar, that's hard to do because for some people, like myself, the smaller 11 inch model is actually a good thing. But ignoring the screen size, spec-for-spec, you'd have to purchase an $1100 MacBook Air to keep up with the $1000 Asus Zenbook. Oh and by the way, did you know that all of
Asus's premium laptops come with one free year of accidental damage protection? There's just no way that I can agree with you here.
I'll agree that comparing an $1100 Mac to a $400 PC is stupid, but premium product versus premium product, there are better PC offerings. Literally the only thing that makes the Mac worth it is OS X, and that's subjective. In my case, the sole purpose of my MacBook Air is to let me write software for iOS, simply because you need Apple's tools and environment for development... and I prefer to be portable. If I didn't need the portability, I would have gone with a Mini. Hackintosh is okay for messing around and non-critical machines, but I consider my work critical.
Before anyone says I'm biased, I've owned and been working with Macs *and* PCs side by side ever since Leopard. Between work and personal, I've had iMacs, a Mac Pro, a couple Minis, a hackintosh somewhere in there, MacBooks, a couple MacBook Pros, and now this Air. I've had two Dell Latitudes, one HP Evo briefly, and three Lenovo Thinkpads (T61, X200, T520). I'd consider myself an expert user, if that matters.
Edit: so back on the topic of Mountain Lion... It's less of a "service pack" than Snow Leopard was, I'll give you that. But still, it's pretty minimal. Windows Vista sucked, and 7 is what Vista should have been, but the upgrade from Vista to 7 is definitely out of the "service pack" size. From 7 to 8 is a pretty big difference, although not as big of a difference as the jump from XP to Vista, or 3.1 to 95. But to argue that Mountain Lion is so cheap when you've already paid $1100 for essentially a giant dongle is kind of ironic, regardless of whether or not you think the OS is the size of a service pack.