Back when I first ran into it a few years ago the articles seemed funny. Now when I started reading it, the funny is overused and predictable:
"f course, instead of buying a pair of shoes, a white person could just donate the money they were going to use on shoes to the TOMS charity and let two people in the third world get new shoes. But that’s not a realistic possibility, not with summer right around the corner."
Meh...