Jack, I see this as well. It's sad really. But it's pure marketing genius.
All aspects of this board are beholden to brand names in every single sub-forum. Remember, the battle is in the consumer's mind, no matter if you have the crappiest product. If your consumer perceives you to be the best, then you are the best and can charge a premium. Perception is reality.
And by charging a premium your customers believe they are getting a "best" product. I'd be really interested on your thoughts on this well known, well understood phenomena.
Maybe start a new thread, because I am for the most part a Cisco bigot and make no bones about it. But gee, I'm not emotionally offended if they are trashed. Cisco does some things well, other things not very good. Cisco is not "the best" by any means, there is no "best" when it comes to networking...just what does what you need.
I just see this "gimme the best" mentality, and that is a function of price-point and marketing. Look into the vodka industry to understand.
I try to help people with their careers in OT and try to teach them this understanding with negotiations...but they just don't get it.