G-translate it.
The TL;DR version is that this particular (G-Sync) TN panel is on par with many IPS panels on uniformity, color accuracy etc.
So many people are spouting misinformed comments so easily.
1. Many IPS/VA owners already confirmed that the Swift is inferior in colour quality, viewing angles and black levels. The Swift is an 8-bit panel.
2. Swift is 27" 2560x1440, which to many is far inferior to 32" 4K or 34" 21:9. There is a certain premium associated with larger sized screens with a greater amount of pixels. The Swift is priced like a large 4K monitor, and yet it isn't. While the wide format has major advantages for real estate work/productivity and wide-screen gaming, while 4K is the future of PC/media consumption for the foreseeable 5+ year future, 2560x1440 is a no-man's land case.
3. Only one input. If you want to use a PC + console on this monitor, it's not seamless.
4. The Swift itself also has various quality control issues, including dead/stuckpixels, overheating, uniformity issues, pixel inversion over time, blurry/distorted text and halos and monitor signal issues.
For the $800 price, there are way too many quality control issues and the usual TN compromises for the Swift imo:
http://www.amazon.com/PG278Q-27-Inch...RankDescending
Also, a lot of people understand what the market implications are for supporting G-Sync right now -- promoting vendor lock-in early on and opposing open standard FreeSync to take off will hurt gamers long-term. For a lot of brand angostic gamers, this automatically makes G-Sync impossible to recommend right now as it goes against everything PC gaming standards for -- open standards. If Swift 2 comes out with FreeSync + G-Sync, that's a different story.