You can't FORCE it to use more memory. All you can do is set the AGP Aperture in the CMOS setup to something higher, though you shouldn't go higher than half your total memory, and there's probably a setting for the AGP cache or shared memory. I just looked at the manual, it's called "Frame Buffer Size". This setting allocates part of main memory to be used by the onboard video.
You're not going to get very great performance out of it, relatively. As you use more memory for the video, that leaves less memory available for the CPU to use for the game itself. The frame buffer is a completely takeover of that memory space by the video, the system can't use it (so you'll see 248MB of memory in Windows if you have 256MB and 8MB allocated to the frame buffer). The AGP aperture isn't a total takeover, it just allows the AGP system to use that much memory if it needs to. They'll both end up being the same speed since they both access the same memory system. I'd say set the frame buffer size to 32MB or even 64MB, if you have at least 256MB and the AGP to 128MB. Of course, performance will depend entirely on what games you play. It also depends on the memory speed, since lower speed memory means lower speed access for the video.