In the very same paragraph that you try and say nV gouges when they can you bring up the part they released- without competition- that *decimated* AMD and did so for significantly less money then anything remotely close?
I am not sure you followed what I said then. With less competition, it doesn't mean NV will stop releasing faster GPUs or stop improving price/performance but the pace of that innovation will slow down. How was NV able to sell 8800GTS 320/640 for such high prices then? Because AMD was uncompetitive that generation. This is not what any of us wants to see with HD8000 vs. GTX700 series. We have also seen AMD ride the market with high pricing of HD7000 series until NV launched their cards. Competition is necessary as it drives both companies to lower prices and release faster GPUs at a quicker pace than if only 1 of them had a competitive line.
BTW, HD3850/3870 cost less than 8800GT so not sure how NV decimated AMD for
significantly less $ that generation. Now you are just altering history.
"Here's what's really interesting, on average the Radeon HD 3870 offers around 85% of the performance of the 8800 GT, and if we assume that you can purchase an 8800 GT 512MB at $250, the 3870 manages to do so at 87% of the price of the 8800 GT." ~ AnandTech
You seem to have forgotten that GTX280 launched at $649 and 9 months later HD4890 delivered that performance for $259. It's this type of close competition that allows gamers to buy faster GPUs for lower prices time and time again. You also seem to have conveniently ignored how AMD's HD4870 forced NV to launch a GTX260 216 and lower prices. Why did this happen? Competition.
Speaking of GTX780, weren't you one of the members here that jumped on the bandwagon that GTX780 should be at least 50% faster and 75-100% is "not unrealistic" based on some GTX580 vs. GTX460/560 comparisons when I was talking about 30-40% faster as being more realistic?
Looks like NV will not even drop GK110 and will use
GK114 and maybe also go for only 15-25% more performance.
"Like AMD, NV is putting out a minor update to GK104,..., NV is also power and size bound."
Didn't I bring these 2 limitations over and over in the GTX780 threads, telling you that NV is not immune to the same laws of physics that AMD has had to deal with on 28nm with its 365mm2 die size; and yet you continued to imply that NV will have no problem dropping a 2880 SP 500-600mm^2 die if they wanted to?
NV is a business too and they need to make $. If HD8970 is 15% faster only, NV will be more than happy with 25% faster 780 no GK114/GK114-GX and manage to earn a healthy profit without needing a 7 billion transistor chip with a watercooling kit. These claims of 8800GTX vs. 2900XT style scenario never sounded believable to me since unlike 2900XT, HD7970 is not a slow GPU, and actually it's faster at high resolutions than 680 is.
I think GTX780 will beat 8970 but neither will deliver the performance increase people are hoping for.
Saying that GK104 would be power and size limited is hilarious.
Kepler will be just as power limited and size contrained if it grows to 400mm^2. GTX680 already peaks well into
185W range. They could deliver 25-30% faster but a 365mm^2 Kepler at 1.05ghz with GPU boost would use more power than a GTX680 and approach 210-220W I bet. That's not magic, but physics. The difference is NV has more room to allocate transistors for TMUs, CUDA cores, etc. but AMD already added the 384-bit bus and NV is still to do that. A larger bus will penalize the die size a little bit but not as much as the fat 8970 will have for compute that will penalize AMD more.
We know looking at HD7870 vs. GTX660 (GK106),
on a per mm^2, in pure gaming form, GCN is about
7-12% faster than Kepler is per mm^2 but G106 is more power efficient per mm^2. It looks like Tahiti has 60-70mm^2 die being wasted on double precision, dynamic scheduler, compute fat etc. that GK114 won't have to deal with. This same theme continues as HD7970 GE is about 5-12% faster than GTX680 is. Since Pitcairn XT 7870 is slightly faster than GTX660 on the same die size, that means GCN in pure gaming form is at least as efficient as Kepler is in its pure gaming form (GK104/106/107). The reason Tahiti XT is 365mm^2 is because of compute, 384-bit bus and double precision. That gives NV an
extra 60-70mm^2 die space room to use for TMUs, CUDA cores and larger bus - that's a huge advantage that HD8970 doesn't have. In other words, HD8970 may need to be 60-70mm^2 larger to match the performance of a GK114 since it's unlikely that AMD will drop compute functions as it's their strategy for HSA.
On the positive side for AMD, their chips have higher transistor density. 2.8B in 212mm^2 for 7870 vs. 2.54B in 214mm^2 for GK106. I still think 780 will end up faster than 8970 because they can add 60-70mm^2 of wider bus and functional units and even at 365mm^2 already end up way faster than HD7970 GE is. It could be enough to squeeze up to 20% faster over 8970 since Kepler GK104 is also more memory bandwidth starved than Tahiti XT is, which would aid GTX700 a lot more for the next round.
However, the expectations for a 2880 SP 50-100% faster GTX780 sound like wishful thinking the more we hear about GTX700 series.