Kingston's #2 in the US behind Micron...since Micron is going with DDR, Kingston wants to be the #1 distributor for Rambus memory. Also, Micron provides most of the memory to the large OEMS (dell, gateway, compaq). Kingston just wants to claim the smaller PC makers. I just don't know why they're spending that much money...they must get some help from Intel/Rambus/Dell.
extra:
funny that you mentioned that...Kingston already gave about $20 Million in bonuses to its employees (about 500) already. I know because my dad works there.