JTsyo
Lifer
WTF
Who thought that was a good idea? I'm sure advertisers would love it but once people learned about it, no one would turn on that feature or buy a Kinect if it was an always on feature.
Actual quote:
Dennis Durkin, who is both COO and CFO for Microsoft's Xbox group, told investors this week that Kinect can also be used by advertisers to see how many people are in a room when an ad is on screen, and to custom-tailor content based on the people it recognizes.
Who thought that was a good idea? I'm sure advertisers would love it but once people learned about it, no one would turn on that feature or buy a Kinect if it was an always on feature.
Actual quote:
[Kinect could help the company] “be more targeted about what content choices we present; what advertising we present; how to get better feedback and data; about how many people are in a room when an advertisement is shown; how many people are in a room when a game in being played.”
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