From what we've seen so far it's pretty obviously GCN.
I mean, just look back at previous compute architectures versus gaming ones. GT200b was 84% larger than RV770 and outperformed it by 20% in gaming, and still lost sometimes in compute (simpler tasks that played into AMD's higher theoretical throughput, or basically anything that needed double precision since GT200 hardly had any)
Fermi was 65% larger and got what, 12-18% higher gaming performance than Cypress? And Cypress was still better at some high profile workloads like bitcoin mining.
Tahiti is 25% larger than GK104, and performs about 8-10% better in games, and unlike everything else mentioned so far GK104 doesn't even make an attempt at doing double precision, which is why a comparison against Pitcairn is even more unflattering. If that's not enough, Tahiti's compute advantage is greater than any of the previous ones Nvidia enjoyed. There is no stronghold for GK104 like bitcoin mining. It's just worse all around at compute, by a massive amount.
There's a chance that GK110 will paint a different picture, but based on what we have in front of us right now AMD is far in the lead architecturally. If you think otherwise, then you must see Fermi and GK200 as absolute crap since they both paid drastically higher "compute tax" yet got far less out of it. Anyone voting for Kepler in this thread willing to make that admission?