AMD wants to own x86 gaming across the boards. A logical synergy would be to introduce a line of killer gaming APUs concurrent with the console releases that excel on next gen games. The likeliest reason for Richland is as a stopgap APU while AMD takes some extra time to tweak Kaveri into a 400lb gaming gorilla.
AMD was perfectly positioned to rework and optimize Kaveri into an optimized gaming APU concurrent with and mindful of the finalized console architectures. Hardware, middleware, HSA/HSAIL, toolsets, game engines ... AMD is deeply involved with all aspects of next gen gaming and necessarily working with all the developers and publishers.
Why do all the current and upcoming AAA games carry the Gaming Evolved logo? - What happens if Kaveri totally blows intel out of the water on next gen games? A while back an AMD PDF showed up (rapidly pulled by AMD) that showed Kaveri with some 2014 roadmap system integration element features including context switching and extending to discrete graphics. That would make for a fully HSA capable APU + GPU system. That would make 8xxx cards fully additive to Kaveri APUs providing a gaming/value proposition neither Intel or Nvidia could hope to match. A Year from now could see AMD Kaveri as the overwhelming choice for PC gamers and AMD discrete GPUs the logical partner for those APUs.
A similar dynamic would also apply to the x86 laptop and tablet markets with Temash and Kabini.
AMD is ideally positioned to assist and urge developers to provide optimized code in their games for Kaveri/8xxx GPU combos which the developers are already doing for the consoles and in return game developers get to put a far higher quality gaming experience into the hands of entry level, budget and mid level PC buyers which will grow the AAA gaming market and increase game sales. What do the developers care if AMD takes market share from Intel AND Nvidia in the process? Kaveri would be the ideal PC hardware to port to, so the more Kaveri (and successor) APUs and GPUs AMD sells, the better for the developers. They have every reason to go with AMD, hence the overwhelming numbers that have chosen to go with AMD's Gaming Evolved vs. Nvidia's T.W.I.M.T.B.P. ... for the next several years AMD is very likely to own console and x86 gaming and the developers are in a position to understand that.
Added to the above is the AMD SKY boards and cloud gaming partnerships.
AMD has a lot of synergies and potentials in play with it's gaming focused strategy that, if well executed, could remap x86 gaming in relatively short order.
AMD was perfectly positioned to rework and optimize Kaveri into an optimized gaming APU concurrent with and mindful of the finalized console architectures. Hardware, middleware, HSA/HSAIL, toolsets, game engines ... AMD is deeply involved with all aspects of next gen gaming and necessarily working with all the developers and publishers.
Why do all the current and upcoming AAA games carry the Gaming Evolved logo? - What happens if Kaveri totally blows intel out of the water on next gen games? A while back an AMD PDF showed up (rapidly pulled by AMD) that showed Kaveri with some 2014 roadmap system integration element features including context switching and extending to discrete graphics. That would make for a fully HSA capable APU + GPU system. That would make 8xxx cards fully additive to Kaveri APUs providing a gaming/value proposition neither Intel or Nvidia could hope to match. A Year from now could see AMD Kaveri as the overwhelming choice for PC gamers and AMD discrete GPUs the logical partner for those APUs.
A similar dynamic would also apply to the x86 laptop and tablet markets with Temash and Kabini.
AMD is ideally positioned to assist and urge developers to provide optimized code in their games for Kaveri/8xxx GPU combos which the developers are already doing for the consoles and in return game developers get to put a far higher quality gaming experience into the hands of entry level, budget and mid level PC buyers which will grow the AAA gaming market and increase game sales. What do the developers care if AMD takes market share from Intel AND Nvidia in the process? Kaveri would be the ideal PC hardware to port to, so the more Kaveri (and successor) APUs and GPUs AMD sells, the better for the developers. They have every reason to go with AMD, hence the overwhelming numbers that have chosen to go with AMD's Gaming Evolved vs. Nvidia's T.W.I.M.T.B.P. ... for the next several years AMD is very likely to own console and x86 gaming and the developers are in a position to understand that.
Added to the above is the AMD SKY boards and cloud gaming partnerships.
AMD has a lot of synergies and potentials in play with it's gaming focused strategy that, if well executed, could remap x86 gaming in relatively short order.
