Sigh. So it's exactly the same speed as a 6700K but uses 10 watts less power under load.
From the review you supposedly read:
As you know we like to look at IPC (Instructions Per Clock) when a new processor releases as we know most of our readers never intend to run these CPUs at their stock speeds. We are comparing the Intel Core i7-7700K and Core i7-6700K processors, both at 4.5GHz locked clocks, with a 2666MHz DDR4 memory bus.
The 7700K has a stock turbo of 4.5Ghz while the 6700K has a turbo of 4.2Ghz. This is important to note since not only will Kaby Lake SKUs clock higher than Skylake SKUs, but on K models max overclocks will also be higher.
If it is the same architecture and same everything else, why call it a new CPU. I will still be happy with the old name. I was expecting more performance increase. Monopoly is kicking in I guess.
It's not entirely the same chip, some parts other than CPU are different - for example the media engine which is in charge of video hardware decoding. Had they kept the same 6xxx codes, we would have had a different problem: people might have wrongly assumed all Skylake chips support 10bit HEVC and VP9, hence people might have assumed all Skylake CPUs can run 4k Netflix.
Not changing the product name can actually be a bad thing when the feature set is different, just as bad as changing the name when nothing is different. (see recent dGPU rebrands)