It's a brand that I'm not very familiar with, called Genica. It was mentioned over in the Hot Deals forum, and I decided what the heck... only $119 for the portable CD player, the car kit, 10 blank CD-Rs, and a CD wallet.
I have yet to actually try the MP3 playing capability of it, since I haven't quite figured out the best way to burn MP3s to CD. (Although everyone's been a big help thus far.) I'm not expecting too much, though, for what I paid for it. Maybe it will suprise me, maybe not.