http://en.wikipedia.org/wiki/Claritin
Really, it just makes me go >_<
it really is all about the profits. OTC offbrand claritin is dirt cheap, so really I see no reason to go for that "new" drug they're touting.
You just can't trust drug companies.
Loratadine was eventually approved by the FDA, and in 2001, its last year on patent, it accounted for 28% of Schering's total sales. Although an FDA advisory panel ruled that Loratadine was safe enough to be sold over the counter, Schering opposed such a decision on the grounds that it would reduce the price that could be charged for the drug.[4] The drug continued to be available only by prescription in the U.S. until it went off patent in 2002. It was then immediately approved for over-the-counter sales. Once it became an unpatented over-the-counter drug, the price dropped precipitously, and insurance companies no longer paid for it. In response, Schering launched an expensive advertising campaign to convince users to switch to Clarinex (Desloratadine), which is a metabolized form of Loratadine. A 2003 study comparing the two drugs found that "There is no clinical advantage to switching a patient from loratadine to desloratadine. However, it may be an option for patients whose medical insurance no longer covers loratadine if the co-pay is less than the cost of the over-the-counter product."[5]
Really, it just makes me go >_<
it really is all about the profits. OTC offbrand claritin is dirt cheap, so really I see no reason to go for that "new" drug they're touting.
You just can't trust drug companies.