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Not shockingly this has drawn large criticism. Not so much because she's "a Trump" (though that likely isn't helping) but because of the lack of female keynotes in the past and now they pick Ivanka who is hardly qualified passing up much more qualified women.
amp.theguardian.com

'What an insult': CES names Ivanka Trump as keynote speaker
Consumer-electronics trade show’s invitation of Donald Trump’s daughter draws outrage after years of overlooking women in tech