Couple of major potential problems:
The fan assembly being separate, its metal "ring" doesn't look like it will transfer heat from the base well at all.
the copper section, if like the copper orb, will be manufactured separately from the blue portion, then soldered together. In the copper-orb's i have seen/tested, there are times when a good portion of the copper-aluminum region that is not connected. Poor manufacturing quality is drastically detrimental to this heatsinks performance unless they changed manufacturing quality/procedures.
If made well, could be a decent cooler. As it stands, will probably be a nice pretty one that will sell plenty on the merits of looks alone.
Mike