I can't even being to wrap my head around what he was trying to achieve by this.
No admission of guilt or anything? Man, Whole Foods is really taking the high road.
Money.
The LGBT rallies around anyone they think has been wronged and they also shop at Whole Foods. If Whole Foods was not able to so quickly and irrefutably smack down this fucktard he would have gotten a lot of donations from the community and gotten a quick settlement from WF who would not want to fight it. Without the security camera footage he probably would have gotten away with it, put his piddly-little shitbag church in the news and cashed in a big windfall.
The credibility of Mr. Browns story took a beating as armchair detectives, including at least one icing expert, raised doubts about his timeline and the plausibility of his claim that he had failed to notice the offending word through the cakes clear-topped box while in the store.
If he had gotten it from WalMart some of us might believe him.
I hate Whole Foods but they should take legal action on him for him basically trying to extort him. No business big or small should be extorted like that.
You have failed Marketing. :|
The pastor should be required to undergo psychological counseling.