WillyNilly
Junior Member
Originally posted by: Tomato
Originally posted by: RossMAN
Learn more about SEO which I believe stands for Search Engine Optimization?
Thanks Ross. I don't think my dad has time to learn this himself, do you think it might be possible for me to learn SEO on my own, or do you think it might be wiser to hire someone with a lot of experience/knowledge in the field?
Hi Tomato,
This is my first post here and I am arriving at the invitation of RossMAN, whom I know from another forum. In signing up here, I wasn't able to use my normal memberID of Blue, so I'll be WillyNilly here.
SEO, and those whom practise it, come in many forms. I will stress to you here and now *quite strongly* that you need to do your homework on SEO before making ANY decisions. It's easy to spend a lot of money and see no return. There are many within the SEO industry that WILL burn you. So beware.
Also, I have to respectfully disagree with pulse8. It's not about ranking. Ranking is only one of many many factors that come into play. Nor is the fact that a product is highly specialized or priced high a factor. In fact, this may be a distinct advantage.
I've taken a quick look at your site and believe there is excellent potential to improve your ROI through SEO. And that is what the bottom line is all about with SEO's that are worth their salt - ensuring that highly targeted traffic is generated which result in conversions, and that these are long term results.
You *could* learn SEO yourself (and may wish to do so) but there is a pretty steep learning curve as it involves a wide array of techniques, each with their own quirks.
I suspect that for your current situation, you'll need a two-pronged approach:
1.) PPC/PFI campaigns - to acheive immediate results - taking up the slack until organic SEO kicks in at which time you'd drop the PPC/PFI
- and -
2.) Traditional Organic SEO - to acheive ethical, long term results leading to conversions.
A word on conversions...
Many spout "Traffic This" or "Ranking That" or "PR is Everything".
In reality, unless one is solely relying on percentages, none of the above matters. I can get millions of hits or visitors to a website. But what good is that if no one buys anything?
So, the strategy which holds the most water is one that concentrates on gaining highly targeted traffic which results in conversions, that withstand the test of time. A conversion is the act of making a visitor into a sale.
I don't have time to educate you in this one post Tomato, but please email me (RossMAN has my email address) and I'll be happy to discuss with you what your options are and what you'll need to do to implement them.