I don't think it's so much about not caring as looking at the price difference and seeing what you can do with the money you save. A basic 290 will beat or equal Titan, just slap on a better $100 buck cooler and you're good to go.
Wait what? 290 equal Titan? At what 100% fan speed? Here we go again with users defending AMD's design decision to not improve reference acoustics. I'm sorry, where were we again? Ah yes, the thread which is 81 pages long with 81 pages of complaints of NOISE. I wonder how this could have been prevented? It doesn't take a genius engineer to figure out that there's a wide range of cooler designs between "cheap and garbage" and "excellent and more costly" and AMD went with the extreme cheap and garbage cooler. The reference blower that AMD uses was acceptable in 2010 - it's not acceptable by today's standards. You'd think that after reading 500 web reviews and non stop threads on EVERY forum about NOISE that this design decision would not be defended. People will pay slightly more for a better cooler, as it improves user experience. This is why people buy nvidia products - excellent user experience.
Don't get me wrong, the 290 performs outstanding but maximizing performance requires 47% fan which is not quiet. Therefore the user experience is not optimal for a great number of users, which web reviews and forum posts clearly indicate.
It's just...I dunno. The performance is outstanding, but AMD could have and should have made a better cooler. I was REALLY excited about the 290 series prior to launch and I wanted AMD to hit a home run - performance wise, AMD did a good job but the overall package falls well short of a home run. I keep saying this repeatedly because i'm truly baffled as to why they didn't - a 420-430$ 290 non X would sell EXCEPTIONALLY well with a Titan-esque cooler. But here we are. 500 web reviews complaining about NOISE and for some reason, some folks defend this design decision. I Don't get it. I'm sure the card will sell well based on price/performance as it is simply excellent in that respect, but it still compromises user experience. It should not do this, even if the cost is slightly higher, period.
As far as the context between this and the topic, I will point out that the 290 and 290X cards use ABOUT the same power as the Titan - the 290/X uses about 10 more watts on average during games from what I've seen. Yes, the Titan is better during blu ray playback and furmark but the main metric i'm looking at is games. With the power consumption between these two cards being roughly equal (290 and Titan), AMD easily COULD have made a cooler that didn't necessarily match the Titan shroud, but could have come close to it in terms of acoustics. Instead, the 290 shroud is basically 100% identical under the hood to the 5870, 6970, and 7970 shrouds. That's kinda stupid, really, using a nearly 4 year old shroud on a halo graphics card? Really?