Clearly its all relative to what one compares it to, but for arguments sake, lets say that Propel is the main source of water one intakes in their daily diet. The amount of sugar is small. And it even has a decent amount of B vitamins. But does it contain the negative components one would find in artificially sweetened products such as diet soda and the like? Further, compared to Gatorade or Vitamin Water, which have much more sugar content....what would you say?