I've written about the following story before. I had downloaded from usenet a stripped down version of Windows XP. I had someone on my vanpool at the time ask for a copy. She worked for a software company and there was a guy on the van that also worked in the same company. He lambasted her on the van about software theft as they both worked for a software company. This same guy the next day went on about several movies he watched over the weekend that he borrowed from a friend that rented the movies. So, he skirted the rental/purchase system to see the movies in his own home. His moral system was broke, IMO. It all comes down to personal experiences and beliefs. Even though unpaid viewing was illegal according to the Feds and IP holder of the movies, he seemed to think it wasn't illegal.
I think when I engaged him on his views between the software theft of his fellow coworker and his theft by deliberately skirting the DVD rental/purchase system he couldn't see the that the two were equivalent. I tried the analogy that he skirted the ticket system and got in the back door of the local cinema just to get a free viewing. Everyone looked at him like he was broken upstairs.