Online Advocate Marketing
Our research indicates that consumers are highly persuaded by online experts and personalities, hence AMD’s advocacy marketing focus. These key influencers are AMD technology enthusiasts that are well respected in their communities: Twitter, Facebook, forums, blogs, etc.
At AMD, we run specific marketing programs for our advocates and are always looking to identify and build those relationships. For example, we may run a promotion featuring a great new AMD product, the winner of which might receive not only a product sample but also tickets to a great show or event, or maybe even the opportunity to attend a product launch.
We understand that more and more often people are turning to influencers in their online communities rather than the spiffed or commission based in-store sales person.* Consumers are seeking advice from the very experts and personalities that we target.* This is an example of not only aligning the troops but also providing the perfect tactic on the chosen battlefield.