Originally posted by: ilkhan
IntelUser2000: AFAIK nVid has no experience with multi-CPU chipsets, and developing for just the i7 9xx market would be far from cost effective.
Their core business is graphics; and graphics are rapidly losing margins while GPUs are becoming more complex to develop and less relevant to the market. With on-socket graphics, there's no need for a separate IGP, its just duplicating functionality, one meager performing part (nVid) in addition to a slightly more meagerly performing part (Intel). If there was a bigger performance delta required, it'd be different, but if you need a bigger performance delta, you need a discrete board. Theres no logical reason for nVid to continue *wanting* to develop chipsets. Kind've the same reason that nVid NEEDS GPGPU to take off, without it they're dead. nVid knows that without the margins of tesla and quadro they can't compete against AMD and Intel on discrete GPU sales alone. Eventually tegra will be replaced by an Intel part or a better performing ARM derived part, and they'll be left with nothing.