Courtesy of ArsTechnica It was really a matter of time, since the SMS cash cow has been abused literally to death.
Given the "ubiquity" of data plans now, SMS is largely irrelevant since users can now shift to "less expensive" alternatives (for example, I exclusively use Google Voice for SMS).
Of course this also explains why your data plans are now mandatory, capped, throttled, and with high overages. All hail mobile data! The king (SMS/profits) is dead! Long live the new king (Data/profits)!
A leaked document from AT&T shows that the company is planning to offer only unlimited and per-message texting plans starting August 21, according to Engadget. The only available plans will be $20 for an individual unlimited messaging plan or $30 for a family unlimited messaging plan; customers without one of those plans will pay 20¢ per text and 30¢ per multimedia message.
AT&T quietly axed two of its texting tiers in January of this year already, doing away with the $15/1,500 and $5/200 messages plans. In their place, the company offered one $10/1,000 messages tier, as well as the unlimited plan.
Given the "ubiquity" of data plans now, SMS is largely irrelevant since users can now shift to "less expensive" alternatives (for example, I exclusively use Google Voice for SMS).
Of course this also explains why your data plans are now mandatory, capped, throttled, and with high overages. All hail mobile data! The king (SMS/profits) is dead! Long live the new king (Data/profits)!