Everything matters, down to the UI.Tiles are not why Windows Phone failed. It failed because Microsoft charged royalties for it, while Google charged nothing for Android. Microsoft enforced minimum hardware standards for Windows Phone, while Google didn't for Android.
The entirety of the internet is being optimized for tiny screen real estate. That's why there's complaints that it's slowing down for PC users such as the hamburger interface icon, needing extra steps to accommodate for 5-inch touch. Now tell me in light of that how does Tiles make sense when it takes up 5-6x the size of icons?
Steve Jobs' philosophy was to make things as simple as reasonably possible. Icons that are responsive that opens in a single touch is what mobile OSes are. Something Windows could have done years before Android.
Tablet PC has existed for ages. But it had barely 2 hour battery life, it was heavy at 3-5 pounds, it's resistive touch display was not very responsive and the Windows OS was not optimized for it either and the overall computer was slow.
Windows 8/8.1 was also a failure on the PC space too. It was the same idea as Intel pivoting 22nm for tiny market mobile Atom and sacrificing laptop/desktop products to do so.
I'm saying they didn't need a dramatic pivot to something completely new. It could have been done as an evolution to what already exists. The innovators dilemma applies to both MS and Intel, not just one or the other. They didn't want to sacrifice their cash cow.
The PC ecosystem is slow and resistant to change. If the x86 ecosystem does survive, then it's thanks to Apple and the subsequent mobile revolution that would have lit the fire underneath them.