I used to read firingsquad, but only for game reviews. People who don't anything about engineering aspects of CPU design shouldn't talk about engineering decisions. I love articles that contain this: "CPU design is a complicated process, BUT..."
The funniest assertion in the entire article is the whole "intel reacts to AMD" thing. I'd agree that dual-core was a reactionary move, but that's about it. EM64T has been on the table for ages, plus it is a cakewalk to implement. SSE was about as reactionary towards 3DNow as 3DNow was reactionary towards MMX, plus both MMX and 3DNow sucked. On-die memory controller was on Timna before the ill-fated Rambus decision (and before K8 for that matter). CSI is almost entirely homegrown, an inevitable development that's about as much of a copy as AMD taking up out-of-order execution.
I'm surprised the author didn't mention NX-bit, but sorry, that was developed in parallel as well. Needless to say, the term "copying" would be a fanboyish stretch.
I won't accuse AMD of "copying" the following intel techs, even if the intel implementation came or will come to market first:
- Speedstep
- Virtualization
- LaGrande & iAMT2 (no AMD response yet afaik)
- Rockton (no AMD response yet afaik)
- SMT (no response and there probably never will be, but that is a perfectly legitimate engineering decision)
In regards to the "core" trademark, it seems like the guy is agonizing over the mere possibility that some "doofus" will buy Intel over AMD because he "doesn't know any better", as if yonah is crappy, or somesuch. First off, "doofa" have been doing that for ages because of AMD's non-brand. Secondly, trademarks are first-come-first-serve, why didn't AMD claim it earlier? Thirdly, that kind of elitist attitude is insanely arrogant. Last of all, what's new? The core trademark is about as legitimate as AMD's early claim of dominion over the 64-bit world. All marketing gimmicks.
Guess my lunch break is up. I advise the firingsquad dude to stick to game reviews, because he really has no idea what he's talking about. The article was written by a fanboi, for fanbois.