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Intel SoFIA & Broxton Killed

And as a result we will see millions of zen outsourced to china.
SoFIA is perhaps the worst decision ever in tech industry. (Rockchip)
 
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Was there Broxton SoC intended for both smartphones and tablets? This hasn't really ever been the case before, has it? Does this mean that there isn't an Apollo Lake intended for tablets, or that we won't see it there? Or was this a misleading phrasing?

Not very surprised that they're giving up on smartphones for another generation though.
 
Intel needs new CEO. Before year ends.
What is the broader vision and strategy?
Sorry but this plant manager as ceo is so last decade it hurts.
They need more software and visionary IT skills at that position.
Arggg. What a waste.
They could define iot and instead its reduced to 5g and process tech. Welcome to 2008.
 
NTMBK said:
Yikes. I know Apple are the biggest smartphone vendor out there, but keeping the entire modem business going in the hope that you'll catch one customer's eye sounds like a high risk move.
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Intel's entire mobile business is a joke, and their continued attempts to dupe investors into thinking there is a material market for cellular connectivity outside of integrated APs for smartphones & slim modems is sad to watch.

I feel very bad for the people who are going to lose their jobs because of these product cancellations. They are not responsible for the consistently poor management decisions made here.
 
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Arachnotronic said:
Intel's entire mobile business is a joke, and their continued attempts to dupe investors into thinking there is a material market for cellular connectivity outside of integrated APs for smartphones & slim modems is sad to watch.
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They could sell it to Apple, try to recoup some of their losses.
 
NTMBK said:
They could sell it to Apple, try to recoup some of their losses.
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Apple doesn't buy other people's trash. They have had many opportunities to buy these "wound down" mobile efforts and have passed every single time.

Even NVIDIA managed to ship an integrated LTE + AP part, Tegra 4i. Intel will never do so, literally.
 
They killed it because Intel and Apple was working together on LTE modem. It is the same chain of events that happened when Nike killed their band team.
 
Arachnotronic said:
Apple doesn't buy other people's trash.
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Burrrrrn.

Seriously though, if Apple wanted an in-house modem, what would be their other options? I guess they could buy up multiple small companies/start-ups, get the smart people they need, and build it up organically, much like they did with CPU development.
 
Well, I made my reply already yesterday 😀: http://forums.anandtech.com/showthread.php?t=2471470.

I think they might try again once they have their 5G modem up to snuff and Core has shrunk a few more times, so like in the 2020 timeframe on 7nm. At that time, the PC shouldn't be hurting their bottom line anymore so much (and give relatively stable base income), their IoT and NAND+3D XPoint projects should have grown to a bigger size and be taking off and together with the whole DCG business (at >10% per year with silicon photonics, Xeon Phi, networking, FPGA and omni-path all established), Intel *should* be healthy and growing at a decent clip.

But if you're already spending at a $12B R&D rate, and you know that you need ever more money for Moore's Law, you know that you can't invest in businesses that don't contribute meaningful to the bottom line IF you're not growing like in 2015, you know you must reshuffle those resources to the profitable segments, which is about what Intel has done now.

So if you're an investor, February was a good time to go long, I'd say, at least if they start delivering from now on. (How many years is BK now talking about the "transformation" of the company to set it up to get growing, and how long have those "great" products been on the horizon, always 12-18 months ahead until we see they're delayed even further.)
 
Arachnotronic said:
Intel's entire mobile business is a joke, and their continued attempts to dupe investors into thinking there is a material market for cellular connectivity outside of integrated APs for smartphones & slim modems is sad to watch.
Click to expand...
Intel mobile has always smelled bad from the very beginning in 2008. Complacency was obvious, benchmark tricks abundant, and so on.

I wonder if Atom will survive this (out of embedded stuff such as a modem CPU or as a CPU replacing ARM cores in FPGA).

I feel very bad for the people who are going to lose their jobs because of these product cancellations. They are not responsible for the consistently poor management decisions made here.
Click to expand...
I know a few who will likely lose their job, definitely sad and not their fault 🙁
 
NTMBK said:
Burrrrrn.

Seriously though, if Apple wanted an in-house modem, what would be their other options? I guess they could buy up multiple small companies/start-ups, get the smart people they need, and build it up organically, much like they did with CPU development.
Click to expand...

Apple has been quietly hiring cellular talent for a long time, a lot of ex-Broadcom mobile folks, for example, now call Apple "home."

If they want to do it organically, it will be expensive but it can be done no question.

Seriously, Apple has ZERO problem attracting top talent. Silvermont/Airmont lead CPU architect is now at Apple, so is the Haswell lead architect. A lot of other ex-Atom and ex-Core guys & gals are at Apple, too.
 
Nothingness said:
I know a few who will likely lose their job, definitely sad and not their fault 🙁
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Yep, it's always the innocent, hard-working worker-bees that get shafted. What's even worse is that due to how large this layoff is, it's hard to keep it out of the public eye. So the poor guy who has a family to feed who tries to go get a job elsewhere in the semiconductor industry will have a harder time because it will be clear that he was laid off from Intel which might make him seem like somebody who couldn't cut it, even if this is not true.

Very sad situation, very disappointed in Intel.
 
Nothingness said:
Intel mobile has always smelled bad from the very beginning in 2008. Complacency was obvious, benchmark tricks abundant, and so on.

I wonder if Atom will survive this (out of embedded stuff such as a modem CPU or as a CPU replacing ARM cores in FPGA).
Click to expand...

Atom will be kept around now as the cheap piece of junk that they use for the very bottom-of-the-barrel of the laptop/all-in-one market. It will no longer be priority for the company, which means that all of the good talent (just like the Silvermont/Airmont lead architect) will go elsewhere while the people who are there really just there to collect a paycheck will be left.

Until the next round of layoffs, that is.
 
Arachnotronic said:
Apple has been quietly hiring cellular talent for a long time, a lot of ex-Broadcom mobile folks, for example, now call Apple "home."

If they want to do it organically, it will be expensive but it can be done no question.

Seriously, Apple has ZERO problem attracting top talent. Silvermont/Airmont lead CPU architect is now at Apple, so is the Haswell lead architect. A lot of other ex-Atom and ex-Core guys & gals are at Apple, too.
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That's the problem. Apple should stop leeching talented people from businesses that make real (fundamental) technology like Intel with their $$$$$$$$$$$$$$$.
 
witeken said:
That's the problem. Apple should stop leeching talented people from businesses that make real (fundamental) technology like Intel with their $$$$$$$$$$$$$$$.
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Apple stealing all the valuable Intel engineers...

Two years ago Apple, Intel, Google and Adobe had to pay $325M because of their illegal non-compete pact over emplyees.

The workers contended that the named companies promised not to poach each others’ workers, an agreement that the plaintiffs said made the market for their skills uncompetitive and suppressed their salaries.
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http://venturebeat.com/2014/05/23/4...325m-fine-for-their-illegal-non-compete-pact/

Intel is free (and able) to pay their employees better or offer any other benefit over Apple and any other company.
 
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