How can you mention efficiency in a discussion while only mentioning area and performance without mentioning power consumption? We don't know a lot about Apple's design but we do know it has 64KB+64KB L1 cache vs 32KB+24KB for BayTrail. Of course that's going to take more transistors. You make a move like that when you want to increase perf/MHz vs absolute MHz, which looks to be exactly what Apple's gunning for here. That's a clear cut perf/W move. I bet Cyclone made a lot of other decisions like this.
Yes, Cyclone has much bigger L1 caches, that's definitely true. That's why I didn't talk transistors, but rather area. That is likely one of the things that can improve perf/MHz. But your assumption that this is a fundamental perf/W improvement isn't something I necessarily agree with.
And I think they're making the right decisions. If CPU perf/W is as critical to users as everyone in the industry is making it out to be then it seems reasonable to make the whole SoC 5-10% larger. Maybe this isn't true if you're ARM and are making a core that you want to sell for use in very cheap applications, like quad A9s in a 25mm^2 Rockchip SoC, but in Apple's case big SoCs are their bread and butter. The other side of that is their adherence to dual core, where the overall impact from this core bloat is smaller.
I didn't mention perf/W because nobody has any comparable power data between the platforms that I've seen. Once people have products in hand and do power measurement teardowns (and let's hope that happens at some point), I think it'll be really interesting.
This is classic speed-demon vs braniac. It's really interesting that Intel, the company with the highest IPC core available, ends up being the speed demon in mobile.
If it turns out that a 2.4GHz Silvermont is the same power and performance as a 1.3GHz Cyclone (arguable), and is 1/3 the area (different processes, definitely) ... then which core would you say is the "better" core? Obviously this is a technical argument, and not one that matters in the end product. It's still fun to consider, though.
The quad core phone thing is pretty stupid, so I don't really care about the fact that I can fit twice as many in the same are. That's definitely an Apple advantage. But then again, I don't really care about die size at all. That's a problem for the people who purchase the SOCs itself to care about.