I don't think that will be the case.
It won't be till Broxton and its variants at the earliest, before contra-revenue is no longer needed.
Intel missing the boat on the importance of mobile is costing them a fortune in the short term.
They are very fortunate to be so cashed up that they will likely get away with this in the longer term.
It seems your comment is debunked by Stacy and Brian in the earnings call.
Stacy Rasgon - Sanford C. Bernstein & Co.
Guys, thanks for taking my questions. I had a first question on the tablets and the contra revenue. Presumably youve got tablets ramping into Q3 and into the back half but youre not calling out contra revenues as a margin driver for Q3. Is this a function of the tablet volume or is this a function of contra revenues rolling off? I think they were supposed to start to decline as we go through the year. Any color you could give us on that would be helpful?
Brian M. Krzanich - CEO
So let me start with just kind of an overall, Stacy, discussion on the tablets and on and Ill let our Stacy comment on the contra versus margin discussion. We are on schedule for our 40 million. We did 10 million in Q2, so we did roughly 5 million in the first quarter, 10 million in the second quarter. So you can kind of break out how the rest of the 40 million come in Q3 and Q4 with clearly Q4 being probably the bigger of the two quarters remaining. We did say that we would continue to drive down our cost and hence the contra revenue. Were continuing to do that. Bay Trail adds to that capability. As we exit this year we said they were on schedule with SoFIA. SoFIA is a fully integrated part really designed for this segment. That allows us to move into '15 with a much, much better cost structure and really drive down the contra revenue to near 0 on those products. So, we are on schedule as far as we had stated through the year of what were doing on our cost reductions and driving down the contra. Ill let Stacy comment on how contra is reported versus the margin.
Stacy J. Smith - EVP and CFO
Yes. So youre getting into a little bit of I think a math issue here, Stacy. Let me walk you through it. First, we saw more or less a full point of margin in Q2 associated with our ramp of tablets. If you think about the volume curve that Brian just laid out, lets just both take a precise number 40 million just to anchor. We did 15 in the first half that we did 10 in Q2. That says we have 25 to do in Q3 and Q4. Lets say its 12.5 million per quarter. Its not really that linear but just take that for the sake of argument. The change isnt that great. So youre really into a kind of change in gross margin dollars. It doesnt add up to something thats significant or else it would have been on my gross margin recon.
Stacy Rasgon - Sanford C. Bernstein & Co.
Got it. Youre close to the run rate anyways. I get it.
Stacy J. Smith - EVP and CFO
Yes, exactly. So you saw the big change in Q1 to Q2 where it was kind of a full point of gross margin impact. It was a little hidden its on the recon but its a little hidden and the fact that we were up five points quarter-on-quarter.
From the CFO commentary:
Gross margin in the third quarter is expected to be 66%, plus or minus a couple points, up 1.5 points from the second quarter.
Gross Margin Reconciliation: Q2'14 to Q3'14 Outlook (64.5% to 66% +/- a couple points)
[note: point attributions are approximate]
+ 1.5 points: Lower platform* unit costs
+ 0.5 point: Higher platform* volume
- 0.5 point: Lower platform* average selling prices
No contra-revenue mentioned.