I think the thread title is misleading, as they clearly state that they would make chips based around their own cores with other IP around it. I guess they're saying they might consider something more, but it sounds like that's not what they're really looking to do.
He said Intel would be happy to produce chip cores based on its own architecture for other companies but that allowing rival architectures to be manufactured in its plants would be a tough decision.
"If Apple or Sony came to us and said 'I want to do a product that involves your IA (Intel architecture) core and put some of my IP around it', I wouldn't blink. That would be fantastic business for us."
In short, they would be selling the company Intel's chips with some extra IP (that I would assume Intel would then be given access to for other chips). I doubt Intel would give up their own IP, so it'd basically be companies giving theirs up to get Intel's manufacturing advantage. Of course that'd be a huge win for Intel.
Odd that they mention Sony, as I believe the only thing they have is Cell. Maybe a deal where the main core of Cell becomes an Intel one, and Intel gets access to the IP for the SPEs? Remember a few years ago, Intel showed off extended roadmaps that showed chips like Cell.