The competition between AMD and Intel is what keeps us happy, it makes them both release faster CPU's at lower prices. When Intel had a lock on the market, releases were slow to come out, very expensive, and were often just marketing gimmicks (which is why so many people hate them, I think). Remember the 486SX, where they had to ADD a step to manufacturing it in order to cripple the CPU? But it killed the market for AMD 386 CPU's, which was their goal.