FPGAs are increasingly recognized as very helpful in select niches within the Data Center. They tend to be high margin products because they bring value to customers by reducing the costs to process a target workload. Intel has a reasonable share of the Data Center market and has previously spoken of it's desire to expand into adjacent markets. The synergy of using a shared sales forces for marketing results in cost savings as does the the reduction of duplicated administrative costs. Customer's preference for a single source of supply that insures that "stuff" works well together may aid in marketing efforts. Intel has some semiconductor design experience that may be helpful with FPGAs. Finally, by bringing FPGAs in house, Intel has guaranteed supply and competitor actions will never deny Intel's access to this resource. On it's face, the possible acquisition appears straightforward and forward looking.
What you write makes sense, but I have never heard Intel talk about niche opportunities this way. Is this changing with BK at the helm?