People being cheap (especially those with lots to spend, you know, the multimillionaires and billionaires) ruins the good stuff. Pentium 4 died undeservedly because it was just easier and cheaper to have a lower clocked architecture. I keep hearing about some cockroach called ARM that's threatening the vast x86 library.
It's always annoying that all these new CPU architectures can't be bothered to include a teeny tiny hardware based emulator or chip to keep old software libraries alive, much like the PS3 launch model had a PS2 chip in it. If the Itanium had an x86 hardware co-processor, it probably may have fared better, assuming Intel and HP had brought its price down to Xeon levels.