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Intel advertising

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Is it just my imagination or has Intel started an advertising push? I hadn't seen much advertising from Intel in years. Is this increased presence due to AMD's introduction if Ryzen?
 
Maybe, or maybe just to prop up the Kaby Lake release since it needs more promotion.

"It's faster .... because we bumped up the clock slightly! Woo!"

The 7700K is the best sub-$400 gaming CPU available at least until March 2nd, but KL was a pretty lackluster release. If the specs won't sell themselves, you need to bring in the heavy marketing.
 
Wouldn't surprise me if Intel started threatening everyone and their Grand mom.

But honestly, Its been along time since Intel has been somewhat not quite prepared for the x86 competition, or the competitions pricing.

That's if everything shown so saw far is on the mark. 🙂 They seem to think its true.
 
TBH, I'm sure that it's probably both. Intel seeking to bolster their brand name and image, in the minds of consumers, in the face of an upcoming competitive threat, and trying to sell as many KBL CPUs as they possibly can, even though it was a rather "meh" release, technically-speaking. (When was the last time Intel released a "new" gen of CPUs, with ZERO percent IPC increase? Even the Core2 65nm->45nm transition, saw the addition of a few new instructions, and a tiny boost to IPC.)
 
DaveSimmons said:
Maybe, or maybe just to prop up the Kaby Lake release since it needs more promotion.

"It's faster .... because we bumped up the clock slightly! Woo!"

The 7700K is the best sub-$400 gaming CPU available at least until March 2nd, but KL was a pretty lackluster release. If the specs won't sell themselves, you need to bring in the heavy marketing.
Click to expand...

Yeap, Kabylake should have just been a new stepping of Skylake (think i7 920 C0 vs D0 - the D0's were much better clockers etc). Instead they call it a new generation..... Pathetic indeed.
 
DaveSimmons said:
Maybe, or maybe just to prop up the Kaby Lake release since it needs more promotion.

"It's faster .... because we bumped up the clock slightly! Woo!"

The 7700K is the best sub-$400 gaming CPU available at least until March 2nd, but KL was a pretty lackluster release. If the specs won't sell themselves, you need to bring in the heavy marketing.
Click to expand...
All the commercials I see are about servers, which seems weird to me. They are basically bragging about their monopoly. Who does this appeal to?

I really hope naples kills it!
 
So if Intel already has Sheldon for marketing purposes, and since AMD has never been known for its marketing prowess, do you think they'll go with Stuart or Lucy for the Ryzen launch ? 😉
 
Dave2150 said:
Yeap, Kabylake should have just been a new stepping of Skylake (think i7 920 C0 vs D0 - the D0's were much better clockers etc). Instead they call it a new generation..... Pathetic indeed.
Click to expand...

They can do it cause unfortunately people buy into it. Once a decade Intel gets competition and they have a bit of trouble dealing with it apparently. Otherwise something like this usually works.
 
Dave2150 said:
Yeap, Kabylake should have just been a new stepping of Skylake (think i7 920 C0 vs D0 - the D0's were much better clockers etc). Instead they call it a new generation..... Pathetic indeed.
Click to expand...

Hope you feel the same way about Bristol Ridge vs Carrizo, or about Richland vs Trinity.
 
VirtualLarry said:
TBH, I'm sure that it's probably both. Intel seeking to bolster their brand name and image, in the minds of consumers, in the face of an upcoming competitive threat, and trying to sell as many KBL CPUs as they possibly can, even though it was a rather "meh" release, technically-speaking. (When was the last time Intel released a "new" gen of CPUs, with ZERO percent IPC increase? Even the Core2 65nm->45nm transition, saw the addition of a few new instructions, and a tiny boost to IPC.)
Click to expand...

Westmere. The last time Intel released a new generation of CPUs without an IPC increase was Westmere.
 
Intel still has the single-thread performance crown. As of right now, if someone is making a high-end gaming machine, the 7700K is my recommendation, and this from the forum's resident AMD fangirl. That said, between DX12 and the frankly insane numbers the Ryzen 7 1800X is putting out, that may turn out to be the more futureproof option...interesting times indeed.
 
Azuma Hazuki said:
Intel still has the single-thread performance crown. As of right now, if someone is making a high-end gaming machine, the 7700K is my recommendation, and this from the forum's resident AMD fangirl. That said, between DX12 and the frankly insane numbers the Ryzen 7 1800X is putting out, that may turn out to be the more futureproof option...interesting times indeed.
Click to expand...

For pure gaming, 7700K is probably the best choice today. But if you have mixed workloads that could potentially take advantage of multiple cores and you are the kind of person likely to not replace a CPU for 3+ years, I'd probably give the nod to the 1700X at current price points*.

It'll be interesting to see if the 1700X has similar OC headroom to the 1800X, or if the 1800X is better-binned silicon that has higher frequency potential.

*This applies for people doing ATX/mATX builds. We have yet to see if the motherboard makers are investing in compelling mini-ITX AM4 boards with the X370 chipset (though I might be wrong...). For now, mini-ITX gaming/general purpose still seems to be Intel's turf.
 
Azuma Hazuki said:
Intel still has the single-thread performance crown. As of right now, if someone is making a high-end gaming machine, the 7700K is my recommendation, and this from the forum's resident AMD fangirl. That said, between DX12 and the frankly insane numbers the Ryzen 7 1800X is putting out, that may turn out to be the more futureproof option...interesting times indeed.
Click to expand...

I'm okay sacrificing a bit of ST performance because I use enough well-threaded applications that will benefit from 8c/16t. Gaming is secondary to everything else I do.
 
Personally, I think we're at the e8400 moment again with gaming. I've seen some recent gaming benchmarks that suggest more cores are starting to matter. Which isn't a surprise since the consoles use 8 weak cores. Game developers can be lazy if they want, but if they want more performance they have to go out instead of up these days. The ST performance king is probably the thing to have right now, but I don't think its going to age as well. Its to bad that 6 core 1600x isn't out yet because that is the today's compromise solution I think.
 
Dave2150 said:
Yeap, Kabylake should have just been a new stepping of Skylake (think i7 920 C0 vs D0 - the D0's were much better clockers etc). Instead they call it a new generation..... Pathetic indeed.
Click to expand...
Nehalem is 10 years old at this point. Intel hasnt had a drastic architecture change in forever.
 
The company I work for is an Intel Gold Partner. December of last year we were supposed to complete our training to keep our gold status. We had a very busy December, so no one made the time to do the long and tedious training. We are finally at the point where can sit down and do it, but low and behold we received an email from our Intel rep that said our status was renewed... 🙂 Don't get me wrong, I'm not complaining as I'm the one who usually has to do the training, tests, etc... I just though it was funny, because it could have something to do with RYZEN? Saves me a lot of time, so thanks RYZEN?? maybe...
 
I remember Intel advertising that theirs P4's will speed up their Internet way back when. That was when dial-ups were still king too
 
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