I may have missed it, but I think the previous deal was for the Microscope and Sound Morpher for $29, not the Movie Camera.
It looks like the camera was first released in October, 2001 at $100, so you are getting an up to date product. I'm not expecting the greatest video quality, but for $30 it's worth it for the kids to experiment with.
I'm wondering if Intel will clear out their Pocket Concert MP3 player at blow out prices. I don't know if they're getting out of that business.