After a small amount of reading it seems that it's much like other mlm schemes people have approached me with. Most of them are essentially on the up-and-up, but still operate in what I consider to be a morally bankrupt fashion, siccing people onto their own friends and family with the company's sales pitch.
This particular one looks relatively inoffensive. It appears that you sign up to receive some form of advertisement delivery, and then you make money for signing other people up after you. They are kind of tight lipped about the exact nature of what you're pushing onto people, so I view that with no small amount of suspicion.
My advice is to stay away from this and all similar companies.