Damn this is such a HOT HOT deal.. just goto pricegrabber and type/search 32HS20 ... You'll see 2 sites that have it for sale at ~1460. Print it out and TAKE it to your local Sears store.. I tried calling but they won't gimme the pricematch.. Just find a friendly sales rep.. perhaps mid 20s or 30s.. Just say you want buy one today and ask them about the pricematching and mine just pricematched it right on the spot (he didn't ask anything about shipping cost or anything).. Ask him about the 10% off coupon or the saturaday sale.. he'll prolly give you a 10% discount too.. I just got mine for 1313 plus tax.. Maybe I'll stop by saturaday morning and try to get an extra 10% by saying the previous was from coupon 
btw, retail costs 1799 at sears
Also you don't need a sears card... I charged it with my AMEX Blue.. also called them and they say they are willing to pricematch the TV bought at sears with online sales. Even though I can't find any KV32HS20s for under 1400 online, I don't have to worry about that problem.. But in case your local sears don't allow it.. use AMEX Blue to bring it down to about $1500 total.. which is also a really good deal
btw, retail costs 1799 at sears
Also you don't need a sears card... I charged it with my AMEX Blue.. also called them and they say they are willing to pricematch the TV bought at sears with online sales. Even though I can't find any KV32HS20s for under 1400 online, I don't have to worry about that problem.. But in case your local sears don't allow it.. use AMEX Blue to bring it down to about $1500 total.. which is also a really good deal