Identify this font!

[screw3d]

http://www.ge.com/en/index.htm

It's the font of all the blue text, like for "marathon flight" and "imagination at work".

whatthefont and identifont failed me!

 

[Shlong]

Helvetica?

 

[Praetor]

Probably some custom font that they had designed for that ad.

 

[screw3d]

Originally posted by: Shlong
Helvetica?

That's not it. I think Praetor is right 🙁

 

[ThePresence]

Definitely not Helvetica, looks like a rounded version of AvantGarde (didn't know there was one) or something similiar.

 

[UglyCasanova]

Originally posted by: screw3d

Originally posted by: Shlong
Helvetica?

That's not it. I think Praetor is right 🙁

I dunno, I doubt it is custom just for this. I'm sure you can purchase the font somewhere, but I have no clue where.

 

[Shlong]

zwo semi-bold-plain-alt

 

[screw3d]

Originally posted by: Shlong
zwo semi-bold-plain-alt

Very close, but it's still not it.. GE's is a little bit rounder

 

[Malak]

Originally posted by: Shlong
zwo semi-bold-plain-alt

Definitely not.

 

[Shlong]

comparison

Copy / Paste from myfonts.com w/ screenshot. If you install the font & in Photoshop, change the anti-aliasing it might look exactly the same.

 

[screw3d]

Originally posted by: Shlong
comparison

Copy / Paste from myfonts.com w/ screenshot. If you install the font & in Photoshop, change the anti-aliasing it might look exactly the same.

Look at it carefully. The 'f' is completely different. 'o' is rounder, and all the corners are very slightly rounded. The tail of 't' is also different. Thanks for trying though 🙂

 

[Shlong]

Originally posted by: screw3d

Originally posted by: Shlong
comparison

Copy / Paste from myfonts.com w/ screenshot. If you install the font & in Photoshop, change the anti-aliasing it might look exactly the same.

Look at it carefully. The 'f' is completely different. 'o' is rounder, and all the corners are very slightly rounded. The tail of 't' is also different. Thanks for trying though 🙂

np here it is overlapped. It's slightly different taken from the screenshot but like I said before, if you actually have the font ttf file and play with the anti-aliasing settings it might come out the same.