For those of you who think he's being lazy - count yourself lucky that you're not in his shoes. I have much the same problem, and it's not because I want to get fired (it's not that big of a deal for me since my work is flexible). Nonetheless - I get used to even those really loud alarms within a couple weeks and ended up frequently sleeping through 2 hours of continuous alarms, after which the clocks automatically shut down. Not only would I not wake up, but my neighbors would all be pissed and think I had left for work and forgotten to turn the alarm off. The final straw for me was when I actually slept right through a fire alarm; I went to the hospital to get myself checked out. It turns out that I'm just a heavy sleeper, and when I get tired, most things simply will not wake me up. Anyway, I've just recently found a solution, and I couldn't be happier with it. There's an alarm clock from a company called Sonic Alert which has a plug-in module that's essentially a vibrating disc on a long string. You place the disc under your pillow, and when the alarm triggers in the morning, that thing goes nuts. In a worst-case scenario when I MUST wake up, I tape it to my chest. Honestly, this thing is so annoying that you cannot "auto-snooze" for long. I'd highly recommend it, and good luck.